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Creativity Breaks Required
I’m a big believer in creativity breaks. One of my favorites on a sunny day is a loop walk to Seattle’s Alki Beach. Happy Friday, everyone. Go re-create!
View ArticleNothing Sells Like Show-n-Tell
Last week, I had a chance to attend the Speed Geek happy hour event held annually by Groundwire, a nonprofit tech consultancy that builds websites, databases, email and social media tools for...
View ArticleWalking a Mile in Somebody Else’s Shoes
Last week, Brand Strategy Insider posted this great quiz you can take to see if you’re predominantly right- or left-brained. Managing Partner Derrick Daye wrote that there’s a battle waging in board...
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Five Great Ideas from Content Rules
Does the whole idea of “content marketing” scare you? Or are you wondering what the heck it even is? Then set those fears aside and pick up a copy of Content Rules by Ann Handley of MarketingProfs and...
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New Great Social Media Freebie
Eloqua, a company that’s one of the best examples of how to smartly use great content to market your business, just published a new free social media ebook. Just click Social Media ProBook to download...
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How’s your geography?
Interesting story today courtesy of The New York Times on how primary through secondary students have performed on geography tests. I loved the Seattle Times’ headline for it as I thought it told the...
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3 Lessons from Men’s Wearhouse National Suit Drive
Men’s Wearhouse’s 4th annual National Suit Drive, a charitable event bringing in professional clothes for donation to designated local charities that help get people back to work, officially kicked off...
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Do Innovation Challenges Connect to Scalable Solutions?
Quick: why did Charles Lindbergh fly the Spirit of St. Louis from New York to Paris in 1927? Answer: to win a $25,000 prize offered by New York hotelier Raymond Orteig. Personally, I’d forgotten the...
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Wear T-Shirts
One in four Americans with a 2-car garage can’t park their car in that garage. The average American has $7,000 worth of unused stuff in their homes. Wow! Those are some of the numbers Nick Huzar, CEO...
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Building a Brand New Brand?
Summer School on the ClarityBlog: 2nd Class (part 1) Radical marketers, as defined by Hill and Rifkin in the book by that name, share 3 traits: They’re small. They have a strong, visceral tie with a...
View ArticlePR: The Entrepreneur’s Secret Weapon
Summer School on The Clarity Blog: 14th Class I believe it was Jay Conrad Levinson of Guerrilla Marketing fame who referred to PR as a secret weapon and, having spent decades working for PR firms, I...
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